I know I’m going to sound like a doomsday prophet, but the end is near for traditional automotive Websites. Now I understand your dealership still needs a normal Website because you have thousands of customers who need to connect with the different departments of your dealership and specific individual within your store; you can keep that Website running. I’m talking about sales, and the Web environment you really need to generate more leads from conquest vehicle shoppers. Yo

Manufacturers like Honda and Chrysler have their own Facebook pages, as well as other social media platforms like Twitter and YouTube where

This week I want to share with you a core element of our automotive marketing strategy, one that’s going to guarantee your conquest success

Are you ready? Here it is: While most dealerships like to target current vehicle shoppers and invest their advertising dollars towards inten

You’re probably already familiar with the concept of retargeting, which allows you to remarket to people who visited your Website; but imagi

In the last few weeks, I’ve been curating a lot of content regarding the benefits of content marketing for your dealership. It’s a powerful

What is worse than having someone complain about your dealership on social media? Having a competing brand answering their complaint with an

What do you do when your dealership’s online social media community has many members and very little participation? You activate them! It i

In this blog you will learn how to use videos and carefully designed micro-sites we call mouse-traps, to produce for your car dealership mor