Your traffic sources are going to come from several directions when you follow the above "to-do-list". You will see traffic from y

The reality is no piece of paper can do all that. And it's not just direct mail; I don’t know of any media that could deliver all that a

If you’re looking to sell more cars, trucks, SUVs and Crossovers to conquest vehicle shoppers this week, this quick blog is for you. I’m goi

I know I’m going to sound like a doomsday prophet, but the end is near for traditional automotive Websites. Now I understand your...

Manufacturers like Honda and Chrysler have their own Facebook pages, as well as other social media platforms like Twitter and YouTube where

This week I want to share with you a core element of our automotive marketing strategy, one that’s going to guarantee your conquest success

Are you ready? Here it is: While most dealerships like to target current vehicle shoppers and invest their advertising dollars towards inten

You’re probably already familiar with the concept of retargeting, which allows you to remarket to people who visited your Website; but imagi

In the last few weeks, I’ve been curating a lot of content regarding the benefits of content marketing for your dealership. It’s a powerful

What do you do when your dealership’s online social media community has many members and very little participation? You activate them! It i