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How To Create A Massive Used Car Sales Event Using YouTube Videos
If you want to sell more used cars and you’re already doing a great job with all the fundamentals, I mean:
you maintain your Website inventory in tip-top shape;
you already have all your units on Trader, CarGurus and all the other car portals;
you hopped on the Facebook Marketplace bandwagon and are featuring on the platform all your models;
and you run ads on classified sites like CraigsList and Kijiji;
What else could you be doing to crank up the used car sales volume if you wanted to launch a massive pre-owned sales event and double your usual sales volume this month?
The short answer: YouTube!
Are you reaching pre-owned vehicle shoppers on the 2nd largest search engine on the planet?
Now I’m not going to be talking in this video about the long term strategy you should have already embraced to make sure every single pre-owned unit on the lot benefits from a full walkaround video. As you probably already know, 94% of car buyers surveyed by Google watch videos on YouTube and 70% of car buyers who use YouTube to research their purchase are influenced by video content.
Wow! 94% of the people you’re trying to sell pre-owned vehicles are on YouTube watching videos influencing their purchase decision. These statistics alone should be enough to settle the case to make ongoing videos a must for your used car department.
Plus let’s face it, most of your competitors are sleeping at the wheel (PUN intended) when it comes to videos; which makes the opportunity even bigger for your dealership!
But what if you haven’t yet started, or what if your efforts were sporadical? Is there a way to jump-start your dealership’s presence on the second largest search engine on the planet and take advantage of this new advertising El Dorado to generate a record-breaking used car month?
The answer is a resounding YES! And in this video, I will show you the 3-step recipe we found to do it.